Posted by Alex Wu in Internet Marketing | 0 Comments
Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Usually, the earlier a site is presented in the search results or the higher it “ranks”, the more searchers will visit that site.
To fully optimize a web site, you need to optimize its keywords. It’s important that you optimize your keywords so that your audience can find your site. A lightning-fast web site won’t succeed if no one can find it.
How Search Engines Rank Sites
They are based by: Prominence, Frequency, Weight or Density, Proximity, , Placement as well as number of back links.
1. Prominence: Prominence measures how close the keyword appears of the beginning of the sentence. The closer to the beginning your targeted keyword appears, the higher the prominence will be.
2. Frequency: The number of occurrences in the webpage.
3. Density: The ratio of the number of occurrences of a particular keyword or phrase to the total number of words in a page.
4. Proximity: Measures the closeness between two keywords.
5. Placement: Refers to the many areas on a web page that a search engine looks for data, and includes the page title, heading, body text as well as link text and comment tags.
6. Back Links: They refer to incoming links to a website or web page. The number of back links is an indication of the popularity or importance of that website or page.
FAQ
Is there a fast and easy way to optimise my website?
Find out from this ebook, it is written for the absolute beginner, but covers things that only the most advanced search engine optimizers know.
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