What Is Considered Newsworthy? Writing A Press Release Around Current Trends

New Hires A small startup can generally attract a big name entrepreneur in a small niche. If you’ve recently hired someone from a large corporation or an entrepreneur who is known for doing big things, writing a press release and distributing to the correct media can ensure that your company is picked up by niche media outlets.

A Service Or Product Offering A new service or product offering can also be considered a newsworthy piece, especially when the product or service is relatively new to your industry.

Contest & Sweepstakes A contest or sweepstakes has the potential to draw in large amounts of traffic and are usually picked up by media outlets, depending on the prize and requirements of the contest; contests are a great reason for writing a press release.

Charity Donations and Partnerships If you’ve recently partnered with a charity or made a donation to one, you have a reason for writing a press release. Examples of newsworthy donations include making a monetary donation to a charity that your organization works closely with and explaining why you chose to work with that organization.

Awards Has your company, or an employee at your company, recently won an award? Everything from being recognized for offering a spectacular service to being awarded at a conference or by an organization in your niche is a great reason for writing a press release.

Speaking Engagement Speaking at conferences, giving presentations to companies, even online webinars and live streaming are good reasons for writing a press release. Any time that your company will be represented is a good time to notify the media and public.

Trend or News Recent topics relevant to your industry can be a great time to speak up and give your opinion on said topic. A controversy or new trend can be a good time to write a press release and give your companies take on the subject.

A Sale or Promotion Launching a new sale or promotion can also make for a newsworthy reason for writing a press release. Announce why the promotion is taking place or that the sale is only a one time thing, though. A sale that occurs on a weekly basis may not warrant media publicity but if you’re giving away a product or service that isn’t usually offered, bloggers, media, and twitterers will pick up your story quickly.