Should You Use Video Marketing?

We’re pretty sure that most people reading this article already know the answer to that question. If you presume that video marking is only for the future, then you aren’t keeping up with the nature of marketing today. Not only are marketers using video to sell products, but real estate professionals are using it to market their properties better. Attorneys are using video marketing to get more clients. In fact, we even heard that someone used video marketing to get himself a job.

What are the benefits of video marketing today? Well for one thing, it is really cheap to get started and it doesn’t take a genius to operate video gear. The software is easy to use too, which makes it great for the technical wizards and the non-technical people alike.

Not only is the equipment cheap, but you can reach a huge marketplace of potential customers cheaply as well. If you’re just a small company or individual, then the playing field is much friendlier because the big companies are lagging behind and you can now compete right along with them. Forget about that traveling all over the place to see potential customers, save the traveling for fun places like going to the beaches in Hawaii.

People tend to respond better to visual web content than reading text. Why would people rather watch things than read them? Well, let’s be honest, it’s because we are all lazy. I know that may be a bit harsh, but it is true. When someone is on the internet searching for information to solve their problem, they want an answer now. We all want instant gratification, and as a marketer you need to understand that principle.

When Google announced that they were buying YouTube back in October of 2006, some people didn’t understand the implications of that. They paid $1.65 billion dollars for it. Let me pause for a second so that you can recall how big that number is. That’s right, billion, not million – for a website. There is a reason that Google did this; they knew that the future was in video and they thought they would make their money back and huge returns as well. If this isn’t a wakeup call for you then nothing will be.

We know that since you are still reading this article that you know we are right about video marketing. You know that you need to be marketing with video, so we are hoping that we will have pushed you over the edge. You don’t want to get left behind your competitors, because they are using video too. You have no more excuses. Video marketing is a critical part of your future success and you can do it easily and cheaply. You just need to do it.

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