Important statistics

One of the most powerful elements in the arsenal of today’s marketer is social media. Find out more about important statistic of various social media platforms to your advantage.

We have pulled out from different sources to project some of the important statistics for various social media platform to you. Understand them and try to make full advantage of these platforms.

facebook banner_v2
  • Facebook users are 53% female and 47% male. (Source: Emarketer)
  • Highest traffic occurs mid-week between 1 to 3 pm. (Source: blog)
  • On Thursdays and Fridays, engagement is 18% higher. (Source: blog)
  • Average time spent per Facebook visit is 20 minutes. (Source: Infodocket)
  • 42% of marketers report that Facebook is critical or important to their business. (Source: State of Inbound Marketing 2012
 twitter banner
  • Average number of tweets per day : 645,750,000
  • Percentage of Twitter users who use their phone to tweet : 43%
  • Number of active Twitter users every month : 115 million
  • Number of tweets that happen every second :9100
  • The fastest growing demographic on Twitter is is the 55–64 year age bracket. (Source:
  • Tweeted posted on Friday, Saturday and Sun had higher CTRs than those posted during the rest of the week. (Source:
  • Tweets with image links get 2X the engagement rate of those without. (Source:
  • Tweets with less than 100 characters get 17% more engagement which means shorter posts tend to garner more engagement on both platforms. (Source:
 linkedin banner
  • Total number of Linkedin Users: 238 million
  • Percentage of Linkedin visits via mobile:27%
  • Percentage of users that check Linkedin daily: 27%
  • Total number of Linkedin business pages: 3 million
  • Total number of products / services showcased on Linkedin company pages: 1.2 million
  • Average time a user spends monthly on Linkedin: 17 minutes
  • 64% of Linkedin users are outside the U.S. (Source:
  • 35% of Linkedin users access the site daily. (Source:
  • 39% of users pay for linkedin premium.
 pinterest banner
  • Total number of Pinterest users: 70 million (last updated 7/10/13)
  • Percentage of Pinterest users that are women: 80% (Last updated 5/24/13)
  • Percentage of Pinterest unique visitors that are mobile only: 35% (8/27/13)
  • Number of Pinterest business accounts: about 500,000 (7/1/13)
  • Monthly Pinterest Pageviews: 2.5 billion (5/9/13)
  • Percentage of total Pinterest pins are repins: 80% (5/1/13)
  • Average number of daily article pins: 5 million (9/24/13)
  • Pinterest’s growth in web traffic referrals from 9/12 to 9/13: 66.52% (10/16/13)
  • Pinterest’s growth in international traffic in 2013: 125%
  • Average time spent on Pinterest per visit :14.2 min
 youtube banner
  • More than 1 billion unique users visit YouTube each month
  • Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth, and 50% more than last year
  • 100 hours of video are uploaded to YouTube every minute
  • 80% of YouTube traffic comes from outside the US
  • Every second there are 46,296 YouTube videos being viewed all around the world.
  • YouTube is localized in 61 countries and across 61 languages
  • According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network
  • Millions of subscriptions happen each day.
  • The number of people subscribing daily is up more than 3x since last year, and the number of daily subscriptions is up more than 4x since last year