Monitor Traffic
Before you start to promote your websites, you should setup a proper tracking mechanism to monitor your web traffic (e.g. via tracking software, online questionnaires, etc.).
It will be useful to know the number and type of people visiting your site, what pages they are visiting most (other than the home page), what days of the week or month most people are visiting, etc. This will in term able to help you see how successful your marketing efforts are, and where adjustments need to be made.
Some of the recommended tools to be used to monitor your web traffic includes:
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Google traffic analysis website
A form of online marketing, search engine optimization (or search engine marketing) is the process of making a site and its content highly relevant for both searsch engines and searchers. Successful search marketing helps a site gain top positioning for relevant words and phrases.
